I made a wish
to see a shooting star.
There, a flash across the sky!
I made a wish upon it.

If only I had used
that first wish
on something practical,
like a book deal
or a handjob
from a supermodel

If this video is to be believed, then advertising will eventually phase itself out. That is to say – enlightenment, “a new way of thinking,” will eventually move beyond materialism altogether. The newest, most amazing way of thinking and seeing the world will be on terms of enlightenment itself, not something you can buy or sell.

I look around, but all I see are structures designed as placeholders for the better thing. They hold on far longer than they need to, because any thing alive wants to keep living, but, in the end… all things will die, and internet marketing is no exception to this rule.

Recently, a friend of mine (who is an excellent blogger) “quit” Facebook. I say “quit” because, as she pointed out, Facebook saves ALL of your information (contact and “about me”, pictures, links, friends, groups, pages, and so on). The difference between an active account and a deactivated account is simply how long it takes to log back in. There really is no quitting Facebook – even if you took the time to manually delete everything, your account would still be available to FB’s database mining, and if you did decide to rejoin you’d just have more work to do.

I know, because I’ve tried it. I’ve done both the “simple deactivation” type of quitting, and the hardcore “delete everything” attack. MySpace had the decency to fully delete your account after a certain amount of time, but Facebook? Despite the two, maybe three times I’ve tried to leave… I’m still on my original account.

The role social networking has taken in our society has been commented upon by many a blogger, and honestly I don’t care that much. I remember the Time Before Cell Phones, when you had to call someone on a land-line and arrange social gatherings before they happen, having to go out of your way to contact people before you left the house. I remember when I found my cellphone had an email address, and I could email other phones right from my computer. And then… texting.

In the same way, I remember getting my first email address, and then my first web-based email address (still have it: rskrules@hotmail.com … back before Hotmail was bought by MSN). Then ICQ was all the rage, because you could type to another person In Real Time! Broadband hit around then, eliminating the ear-splitting scream of a dial-up and offering blistering-fast, always-on Internet. Then MySpace, a website offering the best of having your own website without having to learn HTML and signing up at GeoCities or Angelfire. I remember how Napster introduced me to worlds of music I had never heard before, and directly led me to spending hundreds, if not thousands of dollars on bands I never would have discovered without it.

This is good. I imagine this is what old men feel like, telling the kids what it was like back in my day. You little punks! 16-bit graphics are blasphemy!

What was I saying? Did I have a point? Oh yes…

I got this new smart phone recently – the htc Driod Eris – and it did something shocking. I booted it up for the first time (don’t get me starting on phone that have to “boot up”) and put in my email address to help integrate it into… I don’t know, the web? After setup was over, I went to enter in all the numbers I had written down on a Post-It from my old phone (see what an old man I am?) when I discovered that they were already in there. My brain stopped. How was that possible? Something wasn’t right… it took me a full day to realize that my phone’s “contacts” were actually my Google Mail Contacts. My email contact list. In my cell phone.

This…. thing instantly knew everyone I had ever emailed. But… no, this can’t be… It also recognized my Facebook friends and linked my gmail contacts to them.

My jaw hit the floor. This was no cellular phone, this was a device to divine internet contacts, where ever they be, and bring them to me at post-computer locations.

Before I had this phone, I used to think of three groups of people: people on my phone, my email lists, and social network lists (FB, MySpace, Twitter, etc). I could quit any one of these groups at any time, depending on my mood or situation, and the others would be untouched.

Now I think of all of them as one singular group: My Contacts. It doesn’t matter which contact in on which website or service anymore, just so long as we’re connected.

My personal feelings about Google or Facebook are now irrelevant. I have a Google-based phone, in which it is easier to add a new contact FOR MY PHONE via my COMPUTER’S WEB BROWSER… which happens to be Google Chrome. The people on my Facebook friends list are not just there so I can have friends – their updates and information (email, phone number, pictures, etc) are all vital parts of my contact web. I could no more quit Facebook than I could delete all the numbers off my phone. And I, in no way, actually hold or store my friend’s information – Google does that for me.

I’d be concerned if I wasn’t so apathetic to the whole thing. I know my information is being bought and sold. Soon all my personal information will be available to the highest bidders, and they can find out exactly where I am, who I’m with, what I’m doing and where I’m going. If they wanted, they could delete me outright and I would be powerless to stop them. In an instant my phone could be bricked, my Google account erased and my Facebook account suspended. Then what would I do? Where would I go?

Outside, probably. *shudder*

EDIT: Instantly after posting this, College Humor summed it up better: http://www.collegehumor.com/article:1806517